My guess is that the designer hit a wall, purged any ideas, good and bad, as a way of cleansing the palate for the future. Start with the home kit, which is the least offensive. What is with the swirls and that ridiculous collar? Then the away kit is marred by the talon like intrusions of differing colors. Finally the third kit is just plain ugly. White with tan? Not regal, not dynamic, not anything. Just ugly.
www.footballfashion.org has a comprehensive review:
The club’s shirt sponsor is Burger King, and while the kit is not necessarily ugly, it is a bit disturbing. On the underside of the kit is a screened image of the King of all Burgers, which a player can raise over his face to celebrate a goal. To be fair, it’s kinda innovative, getting big time logo recognition when the camera gets tight to celebrate a goal. But seeing the eerie grin of the Burger King is slightly surreal.
Finally, Athletic Bilbao really set the bar for horrendousness in 2004. I came across this beauty thanks to the interweb, and I physically got ill when I saw it.
Think about all the people who had to say yes to get this jersey produced and any belief you have in humanity will be extinguished. Truly horrific. Imagine being a player and having to put this monstrosity on. Has to be top 5 all time of worst kits.
Whoateallthepies.tv sums it up pretty well:
If you need to cleanse your palate, visit the Shirt Tournament of Champions from avoidingthedrop.com. I submitted the