It’s a less than a month until the new soccer season kicks off. I was going to do a semi-comprehensive review of upcoming kits for the 2011-12 season but @footballfashion has already done most of the heavy lifting and I’m lazy, so I strongly encourage you to visit their site (they cover a lot of ground) and get ready for some eye candy and horror shows for this campaign.
Also, @avoidingthedrop did a winners and losers post for this year:
It’s a nice smattering of kits, with an emphasis on the EPL. Follow the comment thread for comments from the readership.
Instead, I will focus on the clubs I follow and some of the items that have caught my eye as I have browsed the interweb.
For this season, Nike went to thinner stripes with some sort of asymmetrical design, and after a couple of views, the kit grew on me.
I love the black away kit. FCB is going to look badass in those (can you imagine them wearing that in the Bernabeu next year—all white versus all black?!?!) and this jersey is ten times better than the yellow, neon yellow, mint green, salmon and teal versions of the last couple of years.
Now there is some consternation re: the sponsors. I admit I don’t know enough to say whether The Qatar Foundation should or shouldn’t be sponsoring a team. FCB joined the 21st century and is getting 125 million Euros over the next 5 years. Enough said. UNICEF gets pushed to back(side) but what are you going to do? Money talks.